Contents

Startups & Business

Indonesia

Setting up, operating and complying as a startup in Indonesia.

Tech Entrepreneur

Idea

Find a problem worth solving and prove people have it. Where every first-time founder starts.

Core: start here

8 more idea concepts
  • Indonesian Startup EcosystemThe investors, accelerators, communities and big tech companies around Indonesian startups.
  • Akta PendirianThe notarial deed that establishes an Indonesian company and sets out its articles.
  • NIBThe business identification number that acts as an Indonesian company's main license.
  • KBLIIndonesian business classification codes, which decide which licenses and ownership rules apply.
  • OSS RBAIndonesia's online risk-based business licensing system.
  • CV (Persekutuan Komanditer)A limited partnership common among small Indonesian businesses, and why startups usually avoid it.
  • PT PeroranganA single-founder limited company for micro and small businesses in Indonesia.
  • NPWPThe Indonesian taxpayer identification number for individuals and companies.

MVP

Ship the smallest thing someone will use or pay for, and set up the company properly.

Core: start here

  • UU PDPIndonesia's Personal Data Protection Law: consent, data subject rights and breach duties.
9 more mvp concepts
  • Payment GatewayA service that lets you accept card, bank and e-wallet payments without building payment rails.
  • Indonesian Payment MethodsBank virtual accounts, e-wallets, QRIS and other ways Indonesians pay online.
  • UMP Minimum WageIndonesia's provincial minimum wage and what it sets for employers.
  • QRISIndonesia's national QR payment standard, accepted across banks and e-wallets.
  • PSE RegistrationRegistering as an electronic system operator with the Indonesian government.
  • PKP and PPNRegistering as a VAT-collecting business (PKP) and charging Indonesian VAT (PPN).
  • PPh Withholding (21/23/26)Income tax you withhold from salaries, vendors and foreign payments in Indonesia.
  • PT PMAAn Indonesian company with foreign shareholders, and its extra capital and sector rules.
  • UMKM Final Income TaxIndonesia's simplified final income tax on gross revenue for small businesses, and when it ends.

Product-Market Fit

Get users who stay, pay and tell others; raise your first real round.

  • PKWT and PKWTTFixed-term versus permanent employment contracts under Indonesian labor law.
  • BPJSIndonesia's mandatory health and employment social security programs for employees.
  • Severance (Pesangon)What Indonesian employers owe employees when employment ends.
  • THRThe mandatory religious holiday allowance Indonesian employers pay each year.

Growth

Make acquisition and revenue repeatable; hire, raise and build a board.