Legal & Finance
Company setup, contracts, accounting and tax basics for founders.
Tech Entrepreneur
Idea
Find a problem worth solving and prove people have it. Where every first-time founder starts.
Core: start here
- IncorporationForming a legal company, and how the choice of entity and country shapes everything after.
- IP AssignmentMaking sure the company, not individual founders or contractors, owns the code and inventions.
1 more idea concepts
- NDANon-disclosure agreements, and why most investors won't sign one.
MVP
Ship the smallest thing someone will use or pay for, and set up the company properly.
Core: start here
- SAFE Conversion MathA worked example of how a SAFE turns into shares at a priced round.
- UU PDPIndonesia's Personal Data Protection Law: consent, data subject rights and breach duties.
- BookkeepingRecording every transaction properly from day one, so taxes and fundraising don't become a crisis.
11 more mvp concepts
- PT PMAAn Indonesian company with foreign shareholders, and its extra capital and sector rules.
- PayrollPaying employees correctly and on time: salaries, benefits and tax withholding.
- Employment ContractWhat a startup employment agreement should cover.
- Privacy PolicyThe public statement of what personal data you collect and how you use it.
- Terms of ServiceThe contract between your product and its users.
- Contractor AgreementPayment, IP ownership and ending terms for contractor work.
- TrademarkProtecting your product's name and logo, and checking you aren't infringing someone else's.
- Accounting SoftwareChoosing bookkeeping tools before the financial mess grows.
- PPh Withholding (21/23/26)Income tax you withhold from salaries, vendors and foreign payments in Indonesia.
- Profit and Loss StatementThe report of revenue, costs and profit over a period.
- Startup TaxesThe taxes a young company typically meets: corporate income, VAT, payroll and withholding.
Product-Market Fit
Get users who stay, pay and tell others; raise your first real round.
Core: start here
- Financial ModelA spreadsheet that projects revenue, costs, hiring and cash so you can plan and raise.
6 more product-market fit concepts
- Cash FlowMoney actually moving in and out, which can look very different from profit.
- Option Pool ShuffleWhy investors want the option pool created before they invest, and what it costs founders.
- Data Processing AgreementThe contract covering how you handle a business customer's personal data.
- Master Service AgreementThe main contract with a business customer, with orders and terms layered on top.
- Balance SheetA snapshot of what the company owns, owes and what's left for shareholders.
- Cash vs Accrual AccountingRecording money when it moves versus when it's earned or owed.
Growth
Make acquisition and revenue repeatable; hire, raise and build a board.
- Cash ManagementWhere idle company money sits, and why it should not sit still.
- Cross-Border Digital TaxVAT or GST and withholding tax when you sell software to customers in other countries.
- D&O InsuranceLiability insurance for directors and officers, often required before a priced round.
- Financial AuditAn independent check of your financial statements, often required by investors or law.
- Revenue RecognitionRules for when revenue counts as earned, such as a yearly prepayment recognized month by month.
Scale
Run the company: organization, moats, new markets and exits. Repeat-founder territory.
- Transfer PricingPricing transactions between your own companies in different countries, which tax authorities scrutinize.